Primary Freight has been operating successfully in the Australian shipping and logistics market for more than two decades — here’s the secret to our success.
Australia isn’t usually a top priority for big shipping and logistics companies, and it’s no secret why — just look at the numbers: in 2016, the total monetary value of traded goods between the U.S. and Australia was approximately $31.7 billion. While that might sound like a pretty reasonable sum, consider that trade between China and the U.S. over the same period of time amounted to more than $578.2 billion.
It makes sense that giant, global entities wouldn’t pay much attention to Australia. After all, in order for their business models to work, they have to move the maximum volume of cargo possible, meaning that their primary focus will always be on major shipping markets like the U.S., China, and Japan.
But that leaves companies operating in the Australian market in something of a bind — they still have cargo to ship, and they shouldn’t have to sacrifice value, customer service, and speed in order to get goods from point A to point B. Luckily for them, Primary Freight has been operating in the Australian market for more than two decades, offering clients world-class services at an competitive price.
Why Primary Freight?
What sets Primary Freight apart is that Australia has been a core market for us from day one. We understood that in order to make a real impact, we needed to develop a variety of dedicated, high-value services for our partners shipping goods in and out of the region.
In addition to our air freight and full-container ocean freight services, what really sets us apart is our LCL consolidation program. We take partial goods, consolidate them, and ship them out on a weekly basis — and we’ve been offering this service for more than 18 years.
This has enabled us to compete with larger, global entities, and become a key player in the Australian market — we’ve carved out our niche by providing a consistent weekly service, a personal touch, and a dedicated and experienced team, which in turn has allowed us to remain competitive in an increasingly rate-driven marketplace.
A Commitment to Australia
But it’s not just our services that set us apart — when we launched Primary Freight nearly 20 years ago, we made the financial commitment to actually go there, educate people about the process of importing and exporting goods to and from the U.S., and work closely with our partners to develop new and improved services. We’ve built strong relationships with a number of key stakeholders within the market — partnerships that are still in place today.
At the end of the day, companies operating in the region deserve the same quality and array of services as any other market. At Primary Freight, we’ve always made Australia a top priority, and we will continue to do so in the years to come.