Investing in technology that manages an order’s journey from start to finish can streamline your supply chain and drive value for your business.

Success in the e-commerce economy depends on investing in smart solutions to logistical challenges. Whether supply chain managers are looking to make precise adjustments to their operation or introduce widespread changes in order to bring their business into the age of online retail, it pays to equip your team with the tools they need to deliver.

With an order management system (OMS), businesses operating in the e-commerce space can get the support they need to organize different parts of their supply chain in one streamlined platform. From getting greater visibility into an order’s trajectory to identifying persistent bottlenecks, e-retailers with an OMS — or with a logistics provider with one of their own — can drive value for their operation where it matters most.

Cutting-Edge E-Commerce Capabilities

Guiding orders through the e-commerce supply chain with precision and speed is essential for businesses that want to ensure customer satisfaction and encourage repeat sales. With an OMS, companies can leverage a wide array of capabilities in order to gain greater insights into their operation.

For example, the right OMS platform can offer supply chain managers visibility into orders that originate from different places, such as e-commerce websites, mobile apps, and brick-and-mortar locations. With greater control over where merchandise is sourced, how customers pay for products, and in what way delays are managed, logistics professionals can stay competitive in an increasingly competitive marketplace.

Scalable and Customizable Functionality

While e-retailers may be concerned about the cost of investing in an OMS or in a logistics partner who has an OMS of their own, a key benefit of such systems is their ability to fit specific needs. With customizable OMS platforms, supply chain managers can take a modular approach and engage with software in a way that makes sense for the size of their operation — and the size of their budget.

As your operation scales, an OMS can ensure that higher volume doesn’t mean lower customer satisfaction. Indeed, OMS platforms can determine how best to organize an order’s journey to your patrons in order to meet fulfillment deadlines, reduce costs, and successfully manage your stock.

Integration with Supply Chain Partners

While larger e-retailers may have the resources to invest in an OMS of their own, smaller and mid-size businesses may not have the ability to manage the platform in-house. With a third-party logistics (3PL) partner or integrated logistics services provider (ISP), however, companies of any kind can benefit from an OMS. Whether e-commerce professionals need consultative support or a full-scale partner to manage their supply chain, an OMS will be able to integrate with other smart technologies without widespread disruption.

With over twenty years of experience in shipping and logistics, Primary Freight has the expertise businesses need to thrive. From our award-winning customer service team to our top-of-the-line supply chain management systems, businesses looking to scale in the e-commerce space can leverage our institutional knowledge and industry-wide expertise. If you’re looking for a logistics strategy tailored to your needs and your budget, Primary Freight wants to help.

To learn more about Primary Freight’s award-winning shipping and logistics services, call us today at (800)-635-0013.