Over the past two decades, Primary Freight has established itself as a visionary leader the shipping and logistics industry, providing clients with a wide range of services and solutions that span a network of more than 100 countries.

We specialize in LCL and FCL ocean and air freight shipping logistics, but we also excel in extended domestic, intermodal, warehousing, purchase order tracking, and on-forwarding services. Our many years of experience, along with an unwavering commitment to embracing innovation whenever and wherever possible, have enabled us to deploy cutting-edge, customer-specific solutions that maximize the visibility, accuracy, and value of each and every one of our clients’ shipments.

You may be sitting there saying to yourself, “There are so many shipping and logistics providers out there — what makes this one so special?” The truth is that Primary Freight has one massive competitive advantage that no other company can offer: our team.

How Our Culture & Values Boost Our Clients’ ROI

At Primary Freight, we’ve always understood that a company is only as strong as the sum of its component parts. Our idea was simple: take care of your employees, and they’ll take care of business. The decision to create a positive, dynamic, and supportive work environment has enabled us to attract not only the best and brightest employees, but also the most dedicated ones. Moreover, nearly half of our team has been with the company for more than a decade, which translates to more organizational expertise and, of course, value for our clients.

Below are some of the core values that describe who we are as a company, and that have helped us achieve the level of success we enjoy today:

• Forward-thinking: we’re committed to remaining at the forefront of our industry and focused on developing innovative solutions, identifying new markets, and embracing emerging technologies in order to provide the maximum amount of value for our clients.
• Professional: our team operates with the highest possible level of industry expertise and customer service. We treat our clients with the same consideration and respect we’ve come to expect from one another within the organization.
• Driven: for everyone on our team, Primary Freight is like a second family, and like any family, each employee is personally invested in its ongoing well-being and success. That value gets passed along to our clients in the form of commitment and customer service. We consistently go above and beyond the call of duty for our clients — for us, that’s just another day at the office.
• Committed: we’ve created an environment that encourages our team not only to enjoy their work, but also to grow on a personal and professional level. We strive to set realistic expectations and workloads, and to ensure each employee maintains a good work-life balance — we’ve found this translates to better results for us, and for our clients.
• Diverse: Primary Freight’s team represents a wide array of nationalities, beliefs, personalities, and backgrounds — we believe this intellectual and cultural diversity is a cornerstone of our success.
• Dedicated: we’ve built our company with a strong foundational belief in our services and abilities, our team, and of course, our clients.

If you’re not satisfied with your current shipping and logistics partner, we recommend putting a premium on long-term value over quick fixes and surface-level savings. To that end, Primary Freight promises to be a true partner and bring the full force of our team’s expertise and organizational values to bear for your business.

Australia isn’t usually a top priority for big shipping and logistics companies, and it’s no secret why — just look at the numbers: in 2016, the total monetary value of traded goods between the U.S. and Australia was approximately $31.7 billion. While that might sound like a pretty reasonable sum, consider that trade between China and the U.S. over the same period of time amounted to more than $578.2 billion.

It makes sense that giant, global entities wouldn’t pay much attention to Australia. After all, in order for their business models to work, they have to move the maximum volume of cargo possible, meaning that their primary focus will always be on major shipping markets like the U.S., China, and Japan.

But that leaves companies operating in the Australian market in something of a bind — they still have cargo to ship, and they shouldn’t have to sacrifice value, customer service, and speed in order to get goods from point A to point B. Luckily for them, Primary Freight has been operating in the Australian market for more than two decades, offering clients world-class services at an competitive price.

Why Primary Freight?

What sets Primary Freight apart is that Australia has been a core market for us from day one. We understood that in order to make a real impact, we needed to develop a variety of dedicated, high-value services for our partners shipping goods in and out of the region.

In addition to our air freight and full-container ocean freight services, what really sets us apart is our LCL consolidation program. We take partial goods, consolidate them, and ship them out on a weekly basis — and we’ve been offering this service for more than 18 years.

This has enabled us to compete with larger, global entities, and become a key player in the Australian market — we’ve carved out our niche by providing a consistent weekly service, a personal touch, and a dedicated and experienced team, which in turn has allowed us to remain competitive in an increasingly rate-driven marketplace.

A Commitment to Australia

But it’s not just our services that set us apart — when we launched Primary Freight nearly 20 years ago, we made the financial commitment to actually go there, educate people about the process of importing and exporting goods to and from the U.S., and work closely with our partners to develop new and improved services. We’ve built strong relationships with a number of key stakeholders within the market — partnerships that are still in place today.

At the end of the day, companies operating in the region deserve the same quality and array of services as any other market. At Primary Freight, we’ve always made Australia a top priority, and we will continue to do so in the years to come.