How Retailers Can Expand Their Business Through Amazon Global Selling

If your business is ready to expand, Amazon Global Selling can lay the foundation for strategic growth.

If your business is ready to expand, Amazon Global Selling can lay the foundation for strategic growth.

Once your business has gained traction in your domestic market, you may be interested in expanding into fresh territory. Thanks to Amazon Global Selling, you can use Amazon to launch your brand across borders, appealing to millions of previously unreachable customers. If you’re considering whether now is the right time to grow your e-commerce operation, keep reading to learn more about what Amazon Global Selling can do for your business.

Capitalize on Rapidly Growing E-Commerce Markets

Since its inception, Amazon has expanded into 11 markets, opened over 120 fulfillment centers, and launched its website in more than 180 countries. Some of these — Japan, China, and India, for example — are among the fastest-growing e-commerce markets in the world. If you’re looking to expand your business beyond the borders of your home country’s market, this global footprint offers sellers the chance to reach new customers and develop new products to fit unique local demands.

It might be easier to break into international marketplaces than you think. If you’re a vendor based in the United States, for example, Amazon makes it simple to market your products in Canada and Mexico. With your pre-existing American seller account, you can do business throughout North America in Amazon’s consolidated marketplace, allowing you to list products for customers in all three countries.

Take Advantage of Amazon’s International Infrastructure

Doing business in a new country can be understandably daunting. Whether you’re worried about fulfilling orders at greater distances or complying with local taxes, there are a lot of i’s to dot and t’s to cross. With Amazon Global Selling, however, you’ll be getting as much assistance as you need when navigating logistical and regulatory hurdles.

If you’re trying to break into the European Union, for instance, Amazon has resources to help you comply with the trading bloc’s specific laws, including the Value Added Tax (VAT). Addressing these laws would be difficult on your own, making Amazon’s partnerships with international tax advisory firms all the more valuable for small- and medium-sized businesses who have the determination to expand but lack the resources to go it alone.

If you choose to use Fulfillment by Amazon (FBA), you’ll also have the opportunity to ship inventory to Amazon fulfillment centers located within the countries you intended to do business in. By shipping stock in bulk overseas rather than sending it out individually every time you receive an order, you’ll be cutting down shipping costs for yourself and online shoppers — making it all the more likely that they become fully fledged customers.

Profit from Local Surges in Demand

Expanding into Amazon’s international markets offers sellers the opportunity to improve revenue streams during periods of higher demand. For example, if you’re an American vendor selling winter apparel, you’ll have to suffer dry spells in your business during warmer months. If you opt into Amazon Global Selling, however, you’ll be able to maintain a more regular sales pace by selling to other customers as winter settles in elsewhere. Your domestic audience won’t be interested in heavy duty coats in July, but South American shoppers will be looking to bundle up.

Amazon even provides resources to understand when you might see spikes in international demand. Their European holiday calendar features two pages of special events during which vendors can expect improved sales — on top of items customers typically purchase for each occasion.

Drive Value with Proven Business Partners

If you’re interested in Amazon Global Selling but you’ve decided that FBA isn’t the best option for your business, it’s in your best interest to find a trusted partner to oversee your international packaging, shipping, and logistics operations. With the right third-party logistics (3PL) or integrated logistics services provider (ISP), you’ll have proven industry professionals ensuring that you’re compliant with international taxes and customs regulations, your inventory is conveniently and dependably stocked in distribution centers close to the most popular points of sale, and your reverse logistics process functions as well abroad as it does at home.

With over two decades of experience in international shipping and logistics, Primary Freight is strategically positioned to drive considerable value for your business. Whether you’re just beginning to expand into global markets or you’re looking for an alternative to FBA, trust our team to craft fulfillment solutions — from cost-effective packaging to seamless distribution — that are perfectly suited to your company’s needs.

If you’d like to learn more about Primary Freight’s array of award-winning shipping and logistics services, contact us today at (800) 635-0013.


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